Best Influencer Marketing Platforms 2021

October 1, 2021

As a fashion and beauty blogger working in the influencer industry for the past seven years, I’ve been able to use a lot of different influencer platforms. You can check out my previous version of this blog post where I broke down the best and worst influencer platforms.

Over the years, I’ve had more experience using these types of influencer marketing platforms. Some of the best influencer platforms have been dethroned from my list in 2021. I am excited to share this ultimate list of influencer platforms to sign up for if you are an aspiring content creator.

1. Shoppinglinks

Shoppinglinks offers content creators collaborations based on following, reach, and blog page views. You can easily sign up to create a free account. Collaborations are listed on the platform for you to choose from. A lot of the collabs are on a gifted basis, but depending on your profile, you may qualify for paid collaborations on Shoppinglinks.

With Shoppinglinks, you have the opportunity to partner with top national brands like lululemon, ASOS, and Nordstrom.

2. Magiclinks

The team at Magiclinks reached out to me a few months back to join their platform. Since starting out my YouTube journey last year, I’ve noticed quite a few YouTubers using Magiclinks links in their descriptions. Once Magiclinks reached out to me, I put two and two together. Instantly I realized this was the exact platform the YouTubers I follow use to create affiliate links!

After joining Magiclinks, I was approached to create a YouTube video in collaboration with Boohoo. Magiclinks provided me with complimentary clothing from Boohoo to create my summer try on haul. If you have a YouTube channel, I highly suggest signing up for this affiliate link platform! You can start collaborating with brands and earn commission from sales.

Now whenever I upload a new video to YouTube, I make sure to link my outfit details in the description area with links from Magiclinks. The platform has an easy linking system where you can create affiliate links to places like Express, Nordstrom, Old Navy, and more.

3. The Sway

Although I haven’t personally collaborated with any brands (yet) on Sway, there are ALWAYS great collaborations listed on their dashboard. From Grove Collaborative to Google, one can apply to partner with a wide range of brands on The Sway.

Best Influencer Marketing Platforms 2021

4. Obvious.ly

Every few weeks I receive e-mails from the Obvious.ly platform for gifted or paid collaboration opportunities. Most recently, I received two new Beautycounter products in the mail. Since I already love Beautycounter products, signing up for this gifted opportunity was a no brainer.

Over the years, I’ve partnered with brands such as Soap & Glory and Innisfree USA through Obvious.ly. These two campaigns were paid and I received fair compensation for my images and social posts.

Once you make an account with Obvious.ly they send out e-mails sharing the latest collaborations to apply for. After completing campaigns with this platform you are paid through PayPal.

5. Quotient Social (formally Ahalogy)

One of my top go-to influencer platforms of all time: Quotient, formally known as Ahalogy. My income dramatically increased from 2018-2019 once I discovered this platform.

Ever since signing up a few years ago, I’ve earned thousands of dollars each year from partnering with brands such as Purina, Neutrogena, Abreva, and Excedrin. Quotient always has dozens of applications readily available to apply for.

If you sign up for just one of the influencer platforms I’m mentioning within this post, it has to be Quotient Social. The pay is fair and you choose your own rates when applying for brand collaborations. On Quotient, there are brand collaborations for blogs, Instagram, TikTok, and Facebook.

6. Sivan Social

A recent platform I have joined is Sivan Social. Just last week, I completed a blog post in collaboration with Macy’s here on Affordable by Amanda. Although I do not have a lot of experience with Sivan Social yet, I am already happy with the platform.

It was easy to complete my recent blog collaboration through Sivan Social. All of my social posts were submitted through their portal with links. After completing the campaign, I expect to receive payment through PayPal by the end of the month. I’m also a participant inside their exclusive Facebook group where Sivan Social users can network and connect.

7. InfluenceHer Collective

A platform that I’ve been on since the start of my blogging journey: InfluenceHer Collective. From Instagram posts to blog posts, I’ve had a lot of success partnering up with brands courtesy of InfluenceHer Collective.

Last month, I was chosen to partner up with MAC Cosmetics for an in-person makeover. It was a lot of fun experimenting with MAC makeup products at my local Dillard’s for the platform. Visit this Instagram Reel to see my final results.

8. LTK (LIKEtoKNOW.it)

As a fashion blogger, I use the Shop LTK (formerly known as LIKEtoKNOW.it and rewardStyle) platform to create affiliate links on my blog and YouTube. In addition to affiliate links, LTK also partners with huge brands like Nordstrom, Walmart, and Target.

LTK pairs influencers with large name brands to create collaborations on Instagram, YouTube, and websites. It’s my dream to work with brands through LTK. Creating my YouTube channel in 2020 has helped me increase my social reach to hopefully partner with Walmart one day.

Other Ways to Partner With Brands

Want to work with brands without involving a middle man like an influencer platform? I know you do! In addition to having various accounts on these influencer platforms, I also reach out to brands via e-mail on a weekly basis.

Collaborating with a brand doesn’t necessarily happen through a platform. Sometimes brands choose to reach out or wait to hear from influencers in an e-mail. Check out this helpful blog post on how to pitch to a brand.